The McRib

I read in one of my financial newsletters this morning that McDonald’s is bringing the McRib sandwich back for the first time in 8 years.

I had to go back and look at Facebook because I very specifically remember a time when I was very excited that McDonald’s was bringing back the McRib sandwich. So much so that I made the family pile into the car and we went to McDonalds. We don’t eat at McDonald’s. We’ll often get afternoon coffee at a McDonald’s when we’re on a long road trip though.

Anyway, on December 2, 2011 we went to McDonald’s and got McRibs. Upon arriving at our local McDonald’s in Oak Hill, I learned that for $1 more, you could get an extra McRib sandwich added to your value meal. Now that’s a great value that you just can’t pass up.

And that was the last time I ate a McRib. And I have absolutely zero desire to go to McDonald’s when it’s back. Actually now I kind of do have a desire. No, no I don’t. I think two McRibs in one sitting created a permanent aversion.

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