Whoa! I just harnessed mathematical knowledge that I thought I would never use.
I had one of the girls create all necessary logo files in their respective sizes for a new customer’s product labels. Upon reviewing her work I noticed that the graphic on the logo looked “bulky” (note the mortar and pestle in Fig. B versus Fig. A)
We size logos based on a template. An “A” logo is 66% of the size of the template. A “B” logo is 74% of the size of the template and so on.
When scaling these logos down, the weight of the graphic didn’t scale proportionately. The weight of the graphic of the template was 1.46 px. This weight carried over onto the scaled down logos.
“Hmmmm…” thought I.
A light bulb came on and I thought of Rodney Nunn. I then utilized the following formula:
- 1.46/100 = x/66
Thus giving me the necessary graphic weight of 0.9636
To quote the great Napoleon Dynamite, “Yesssssssssss”.
huh?